Revolutionary system for
RF and microwave prototyping
Revolutionary system for
RF and microwave prototyping
Creative direction: Drew Lyon
Project manager: Travis McAshan
Content strategist: Travis McAshan
Lead designer: Marian Brchan
What We Did
X-Microwave promotes ingenuity and innovation with its modular chipset platform. The ability to quickly swap components and test the results in their simulator encourages builders to try new things. Once we understood their product, the concept for their new website became clear.
Think about the site in terms of its component. The commerce component shares featured products on the homepage as well as a clickable product “shelf” you can access from anywhere on the site. The product pages themselves are pretty neat, complete with specs and interactive charts. There’s also a secure, no-frills shopping cart designed to reduce abandoned purchases.
Next, you have the informative side of the site. To break it down, we used a combination of graphics, close-up product images, and smartly organized text. Other components of the site include a robust search engine, links to their very cool build simulator, and a content library full of even more in-depth resources.
Our site is growing, and it has been well received in the industry, to say the least.
What we learned
Overall, we describe the the tone as “analog with attitude”. X-Microwave has created a disruptive technology that encourages experimentation and hands-on building. Along those lines, the user sees products over a clean white background; but around the edges and throughout the site, there are circuity graphics blurring the lines. Our clients never cease to inspire.