Augmented reality for shopping

The future is here! How did we go from reading about touchscreen displays in science fiction stories to everyone having a device in their pocket that makes it possible to move furniture around the house that isn’t even there? The answer is companies like Vertebrae. Building a new website for someone doing groundbreaking work in augmented reality was an actual dream come true.

Our first challenge was coming up with something that would hook visitors and start to explain what Vertebrae does. Typically you have about two seconds to get a visitor’s attention before they scroll or bounce. Our idea was a simple ‘drag to scan’ mechanic that captures the essence of their product without trying to get too literal. An impression … that gets deeper as you go.

We obviously measure success in terms of metrics and data but sometimes a website is more about credibility and presenting your best self. In the case of Vertebrae, a fast-growing tech company, there’s always the opportunity for investment or outright acquisition. And sure enough, Vertebrae is the latest example of one of our clients completing a high profile acquisition during our engagement. You might be familiar with Snap Inc (makers of Snapchat). Congrats!