Global cyber security experts
Global cyber security experts
Creative direction: Drew Lyon
Project manager: Brooke Miceli
Content strategist: Travis McAshan
Lead designer: Marian Brchan
What We Did
SetSolutions came to us as an established player in their industry, but nonetheless, ready for a complete refresh of their visual identity. Exactly what we like to hear. We relish the opportunity to start a design project from the brand up, and in this case, that meant conceiving of a new logo.
At a Glance
From bold brand to grounded story
Designing a logo can be one of the most rewarding—and challenging—parts of any branding project. For Set, it took plenty of back-and-forth to land on something that truly clicked. The final mark, inspired by a key and brought to life in bold, vibrant color, now works just as well as a standalone icon as it does alongside the full name. Because we were building the brand in-house, we had a head start on the site design and were able to carry those visual cues into the next phase seamlessly.
With cyber security that spans from the cloud to the curb, we designed a homepage that takes users on a visual journey, from deep space all the way to a neighborhood street. The concept mirrors Set’s full-spectrum coverage while giving the site a cinematic feel. We embraced a dark background to elevate the high-tech aesthetic, pairing it with intentional movement and bold color. The result is a site that not only looks sharp but helps Set stand out in a crowded and complex space.
