Bright solutions that convert
Bright solutions that convert
Creative direction: George Irwin
Project management: Jessie Ferris
Content strategist: Jessica McDaniel
Lead designer: Martin Maderic
What we did
When Pure Forms approached us, we were instantly energized by their mission: fusing innovative design with precision lighting to create products that elevate spaces. Their mix of direct-to-consumer desk lamps and specialized professional lighting solutions presented a unique challenge—one that felt perfectly aligned with our love for tackling intricate design puzzles.
Let there be light (and strategy!)
What made this project so exciting was the dual focus of the site: appealing to both tech-savvy consumers looking for sleek desk lamps and professionals in need of specialized lighting solutions like recessed downlights. Balancing these two distinct user journeys required some creative problem-solving. We crafted a seamless navigation structure that allowed each audience to quickly find their desired products without confusion. On the technical side, we used Shopify for smooth e-commerce functionality, ensuring that users could easily purchase with just a few clicks while leaving room for future professional product expansions.
In the end, our website for Pureforms wasn’t just about looking polished—it was about driving conversions. We created a site that not only showcases their cutting-edge desk lamps but also entices users to click that “buy now” button. The intuitive product pages, clean call-to-actions, and immersive content ensure Pureforms is well-positioned to shine in a crowded market.
