A powerful add-on for salesforce
A powerful add-on for salesforce
Creative direction: Drew Lyon
Project manager: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
This project afforded us an opportunity to innovate in multiple ways. On the frontend, we got to experiment with 3D graphics and animation, and on the backend, this was a big leap forward for us in Webflow design and development. In terms of polish and performance, we’re really proud of the final product.
Post Launch Results
Visualizing B2B tech solutions is a special kind of challenge. Thus, we brainstormed ideas for a custom hero with the client. Where exactly does Place fit into the Salesforce ecosystem and what does it do? In simple terms, it’s like a computer chip that supercharges performance. Place plugs into Salesforce, and all of sudden you unlock new pathways of information. That’s how a custom animation is conceived.
Our lead designer Marian has experience in Webflow but this project required more dev work than he’s typically responsible for. Boy did he rise to the challenge. He translated designs from Figma to Webflow as he went and basically developed the site while designing it. We leaned on our skilled dev team for some of the complex aspects of the site, as well as QA, but overall, the Webflow workflow proved hyper efficient.
When I joined a 15-person startup in mid-2020, we had a nice lil’ website that I knew would have to grow with us and get better. Little did I realize then that I’d get to play a huge role in bringing that vision to reality 2.5 years later. So now I’m absolutely BUZZING to share that we’ve officially launched Place’s new website and brand refresh!