An AI assistant for modern HR processes
An AI assistant for modern HR processes
Creative direction: Drew Lyon
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Martin Maderic
What we did
Aptive Index isn’t just another hiring tool—it’s a game-changer in psychometric assessments. By blending cutting-edge behavioral science with AI-driven insights, they help companies make smarter, bias-free hiring decisions. But to stand out in a crowded market, they needed a digital presence as innovative as their product. That’s where we came in.
Built Confidence & Conversion
Aptive’s new website doesn’t just look good—it works hard. Built on Webflow for flexibility and performance, the site delivers a seamless user experience with intuitive navigation and clear, compelling messaging. HubSpot integration streamlines lead capture, while performance optimizations ensure lightning-fast load times. Every detail was designed to inspire confidence, drive conversions, and position Aptive as a leader in the talent assessment space.
With a future-proof digital foundation, Aptive now has a website that can evolve with them—one that’s built to scale, attract the right audience, and convert interest into action. The result? A powerful online platform that reflects their industry leadership and fuels their next stage of growth.
