Brand Identity & Design

Trust builds from the brand up

A strong brand is your first chance to differentiate from the competition. We combine memorable visuals with thoughtful storytelling to compel people to act. Ready to uncover your true identity?

Brand Identity & Design
What our clients say
“

I was so impressed with their ability to ask the right questions and translate my ideas into exactly what I wanted.

”
Sandra Carrol
Sandra Carrol
Owner

Okay if we show
off a bit?

SEO & AI Search

A new name, a new identity

When CRCA became AllerVie Clinical Research, we designed the identity and carried it through the new site.
Brand Identity & Design

Brand strategy + visual identity for a beloved institution

CancerChoices got a new name, a new identity, and a site designed around the people it serves
17 Reviews
31 Reviews
Solutions Partner
Agency Partner
17 Reviews
31 Reviews
Solutions Partner
Agency Partner
Drew Lyon Creative Director
Marian Brchan Creative Director & Lead Designer
Gretchen Bice Gretchen Bice Designer
Marcin Dmoch Designer
Martin Maderic Martin Maderič Designer

Senior talent, start to finish

Guided end-to-end by senior brand strategists who lead your dedicated team. Logos, typography, voice, and design systems: all grounded in intentional strategy.

On track record

500
+

Projects

delivered since 2003

+
71
%

Conversion rate

for CancerChoices after a new name, identity, and site

4

Out of 10 clients

staying with us after launch

40

Months

Our longest partnership in our Continuous Improvement service

What's included:

Brand strategy & positioning

Message, visual identity, and positioning unified into one strategic voice, built through structured discovery and signature Storyframe narrative work.

Rebrand or refresh assessment

We help determine whether you need a full rebrand or a strategic tune-up. Not every engagement requires starting over.

Brand guidelines & tools

An actionable guide covering message hierarchy, typography, color, and usage rules, plus usable tools like Canva templates, messaging libraries, and Phoebe, our AI-trained brand assistant.

Modular system

Refinements to tone, visuals, or messaging happen without breaking the core identity.

Collaborative process

Sessions designed to bring your team’s input into the process without overwhelming their calendars.

Standalone or paired

Works as a standalone project, though most organizations pair it with a website project to fully realize the identity system.

The GLIDE Process

Purpose discovery
1-2 weeks
Storyframe architecture
1-2 weeks
Identity systems
1-2 weeks
Rapid refinement
1-2 weeks

Hear from our clients

We had a vision for how we wanted to see our brand reflected on the website, and GLIDE did a great job at taking all our thoughts and ideas and bringing them to life.

Reba Collins
Content Officer, Chimp Haven

GLIDE helped translate our vision for our new company into a beautiful, bold, brand-amplifying web presence, while also ensuring the highest level of functionality and user experience.

Max Scoular
Board Chair, GoodCitizen

Words cannot accurately express our appreciation to the phenomenal team at GLIDE who poured their heart, soul, and expertise into the new website. They brought our vision to life in a way that amazed me.

Rachel Russel
Chief Marketing, Integration & Technology Officer, Allervie Health

GLIDE has high standards and that is how they achieve excellence with their projects. Each client’s website is unique and shaped to their specific brand No templates or copy and paste.

Candice DeRiso (Beckmann)
Owner, Marketing Strategist & Trainer, Beckmann Collaborative LLC

I was so impressed with their ability to ask the right questions and translate my ideas into exactly what I wanted.

Sandra Carrol
Owner, Creative Changes

Frequently asked questions

Ready to build a brand that sticks?