SEO Specialist
GLIDE, a values-first digital creative agency based in Austin, Texas is looking for an SEO Specialist on a part-time/freelance basis.
ABOUT THE JOB
As an SEO Specialist at GLIDE®, you will be responsible for executing and optimizing search engine optimization strategies to enhance organic visibility for our clients. You will apply your expertise in SEO best practices and use the Blueprint SEO sprint methodology to deliver measurable results efficiently. Additionally, you will have supplemental responsibilities managing select pay-per-click (PPC) campaigns.
RESPONSIBILITIES
SEO Strategy & Implementation:
- Conduct SEO audits, including technical, on-page, and backlink evaluation using the Blueprint SEO sprint methodology.
- Develop and execute sprint-based SEO roadmaps that align with client goals and focus on high-impact optimizations.
- Perform keyword research to uncover opportunities for ranking improvements and content development.
- Implement on-page technical SEO optimizations, including title tags, meta descriptions, schema markup, URL structures, and more.
- Collaborate with the development team to ensure SEO best practices are correctly implemented into website code.
Blueprint SEO Sprint Methodology:
- Leverage the Blueprint Training and SEO sprint methodology to structure SEO tasks into manageable, high-value sprints.
- Apply a systematic approach to SEO project management, including sprint planning, task prioritization, and performance tracking.
PPC Campaign Management (Supplemental)
- Assist in planning and managing Google Ads PPC campaigns for clients.
- Conduct keyword and audience targeting, monitor ad performance, and adjust to improve conversions and return on ad spend (ROAS).
- Ensure that paid search strategies align with overall SEO and digital marketing objectives.
Client Management & Analytics
- Act as a key point of contact for clients on SEO and PPC matters, providing clear communication, updates, and performance insights.
- Possess intermediate knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Set up and manage key events in GA4, conversion tracking for Google Ads, and troubleshoot analytics setups.
- Create and maintain performance dashboards and reporting, ensuring clients are updated on key metrics, insights, and recommendations.
- Clearly communicate analytics findings and digital marketing results to clients, adapting reports to suit client needs and understanding.
REQUIRED EXPERIENCE + KNOWLEDGE
- Proven experience in implementing successful SEO strategies using the Blueprint SEO sprint methodology.
- 3-6 years of experience in SEO, with a supplementary focus on managing PPC campaigns.
- Client management experience, with the ability to effectively present results, insights, and recommendations to clients.
- Familiarity with Blueprint Training and methodologies is required.
- Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Google Ads certification is a plus.
- Intermediate knowledge of GA4, GTM, and setting up conversion tracking, including key event setups and troubleshooting.
- Strong communication and collaboration skills, with experience training teams on SEO and digital marketing processes.
WHY WE’LL LOVE YOU
You say “Hell Yeah!” when reading our core values:
- Build meaningful relationships – You see every day as an opportunity to grow and inspire and celebrate others.
- Love what you do – You do it for the love of the craft and the process and because work excites you.
- Better every day – You’d rather live in the stretch zone than the comfort zone. Trying new things is the only way to grow.
- Deliver faithfully – You set clear and realistic expectations for yourself and others. Then you follow through.
WHY YOU’LL LOVE US
Here’s a few reasons we think you’ll love working at GLIDE:
- Purpose – Unrelenting focus on our core purpose to help people who help others
- Freedom – Freedom of time, location and work hours to balance your work/life
- People – Collaboration with kind-hearted, humble, and talented “A” players
- Remote – Work from anywhere, travel the world, be FREE to roam!
- Balance – We never ask people to work nights, weekends or holidays
- Growth – We encourage, recognize, and support employee career development
- Culture – Daily, weekly, quarterly and annual cultural activities
- Recognition – 628 encouraging Slack posts of specific recognition in 2020
- G-Labs – Core GLIDE initiative to collaborate, innovate and make a better world
- Strategy – We communicate big picture, annual and quarterly goals regularly
ABOUT OUR COMPANY
For over 20 years, our desire to help people who help others remains true. For that reason, GLIDE has always sought to work with startups, nonprofits, and difference makers—all passionate, all wanting to do amazing things. It’s about giving great ideas and great organizations the exposure they deserve through delightful online digital experiences that are beautiful, useful, and produce lasting value.
We attribute our success and well-being to working with other passionate folks, choosing projects that everyone can rally behind and fanatically embracing open source platforms like WordPress. Whether it’s a nonprofit that distributes care boxes to cancer patients or a devilishly good taco maker, GLIDE has had the privilege and honor to work with truly beloved brands like Yeti Coolers, Torchy’s Tacos, iFLY, H.E. Butt Foundation, RetailMeNot, National Breast Cancer Foundation, WP Engine, and many more.
COMPENSATION
This position is on a part-time contract basis and hourly to start. The pay is competitive and what you’d expect for this role. We like to employ a crawl, walk, run approach. Start out with a project or two and let’s make sure we’re a good fit.
LOCATION
You’re free to work from anywhere anytime. If you’re outside of the US but can work at least 4+ hours in the US Central time zone from 9am-5pm (but not past midnight in your time zone, we want to encourage a healthy work-life balance), let’s talk. You should be fluent in English and have a strong wifi signal to support Zoom video chats with our team and clients.
INCLUSION
We celebrate our diversity, of nationality, race, ethnicity, gender, religion, lifestyle, location, and more. We believe a variety of backgrounds, experiences and voices make for a better workplace. We strongly encourage people of color, individuals who identify as LGBTQ+, women, and people with disabilities to apply.
No agencies or recruiters please.
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