WP engine SUMMIT 2019
CEO, Travis McAshan inspires at WP Engine Summit 2019.
WP ENGINE SUMMIT 2019
THE DIGITAL BREAKTHROUGH CONFERENCE
Lightning Talk
Frustrated to Frictionless
How to Reduce Time to Launch, Increase Cost Efficiencies and Empower Marketing Teams via WordPress
Travis McAshan, FOUNDER & CEO, GLIDE
WordPress
-Reduce Time to Launch
-Increase Cost Efficiencies
-Empower Marketing Teams
The ultimate equalizer and accelerator for brands and agencies.
WordPress Is The Great Equalizer
-YETI
-iFLY
-Torchy’s Tacos
-RetailMeNot
-Outdoor Voices
-Nature Nate’s
GLIDE
Beauty & Results
Case Study
The Real Deal by RetailMeNot
Background
-Leading Savings Destination
-481MM+ Visits to Main Site
-Gifts, Reviews, Trends & Deals
-6MM+ Active Email Subs
-Inflexible WP Theme
The Real Deal Team
Noelle Buhidar, Content Marketing Manager
Sharanya Srinivasan, SEO Technical Manager
Kristen Larrea, Senior Manager, Brand and Content Marketing
Our Breakthrough Formula
- TECHNOLOGY – WordPress & Gutenberg
- STRATEGY – Dynamic, Rich-Content Publishing
- FOCUS – Build Mobile-First and Make It FAST!
THE TECHNOLOGY
WordPress & Gutenberg
THE STRATEGY
Dynamic, Rich-Content Publishing
THE FOCUS
Build Mobile-First and Make It FAST!
+63%
Mobile Organic Traffic
Last 30 days (MoM)
+49%
Avg. Session Duration
Last 30 days (MoM)
<1.5s
Page Load Time
(article detail page)
“GLIDE’s proficiency in engineering, design and WordPress is undeniable. They gave us a clutter-free design that’s already showing improvements across our key metrics”
– Noelle Buhidar, Content Marketing Manager
WordPress // Gutenberg
A next generation rich-content publishing experience
Case Study
H.E. Butt Foundation
Background
-Grant-making Foundation
-Founded in 1934
-Offering Youth Camps & Family Retreats
-Serving Over 1M Youth
-9 Web Properties
The People
Marcus Goodyear, Director of Communications Operations
Paul Soupiset, Creative Director
Jessica Hawkins, Marketing Coordinator
Our Breakthrough Formula
- TECHNOLOGY – WordPress & Multisite
- STRATEGY – Flexible, Modular & Shared Theme
- FOCUS – Integrated & Collaborative Team
THE TECHNOLOGY
WordPress & Multisite
THE STRATEGY
Flexible, Modular & Shared Theme
THE FOCUS
Integrated & Collaborative Team
200 Hrs.
Time Saved Each Year in Maintenance
$0
Budget of new roll-out costs beyond staff time
+128%
Increase in page views
(30 days / YoY)
“I can honestly say, working with your team has been one of the best development experiences we’ve ever had.”
– Marcus Goodyear, Director of Communications Operations
WordPress // Multisite
An efficient, scalable, and powerful site management solution
What Have We Learned?
WordPress:
-Reduce Time to Launch
-Increase Cost Efficiencies
-Empower Marketing Teams
WordPress is the ultimate equalizer and accelerator for brands and agencies.
Thank you.
Travis McAshan
FOUNDER & CEO, GLIDE
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Panel Session
MODERATOR: RYAN ASHBY, SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE
Ryan Ashby
SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE
Travis McAshan
FOUNDER & CEO, GLIDE
Chris Broomall
SVP & GROUP HEAD, DEVELOPMENT TECHNOLOGY, EDELMAN
