Redefining recycling, elevating efficiency
Redefining recycling, elevating efficiency
Creative direction: Katie Maguire
Project management: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What we did
Circular Services, a forward-thinking subsidiary of Closed Loop Partners, is leading the charge in sustainable materials management. They focus on buying and selling services and materials, driving a significant shift towards a circular economy. We were thrilled to partner with them to build a robust, engaging website that highlights their mission and capabilities. The project was a perfect fit, blending our shared commitment to sustainability and innovation.
Post Launch Results
Crafting a clean digital presence
The Circular Services project stood out due to its unique combination of technical complexity and creative requirements. Our challenge was to create a website that not only communicated their diverse service offerings but also appealed to various target audiences, including municipalities, corporate partners, and investors. We emphasized clear, organized information and stunning, uncluttered imagery, showcasing their beautiful facilities and tangible products without using harsh colors. The inclusion of subtle animations added life to the site, making it both professional and visually appealing.
To help Circular Services achieve their goals, we focused on an intuitive, user-friendly design. The new website prominently features their services and locations, making it easy for visitors to find exactly what they need. Key interactions include a seamless navigation system and engaging visual elements that highlight their capabilities and successes. By integrating contact forms and ensuring the site is optimized for search engines, we enhanced user engagement and conversion rates. Our collaboration with Circular Services has resulted in a dynamic online presence that truly reflects their pioneering role in the recycling industry.
