Revamping the experience of Nashville SC’s home
Revamping the experience of Nashville SC’s home
Creative direction: Drew Lyon
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What we did
At the heart of Nashville, Geodis Park is more than just a stadium; it’s a cultural landmark that brings fans and communities together under the banner of soccer. With a focus on user experience and seamless engagement, Geodis Park needed a digital revamp that could bring the same vibrant energy found on match days to their online presence. We were thrilled to partner with the team on a mission to create a website that captures the essence of the stadium while offering fans an intuitive, interactive experience that mirrors the excitement of being there live.
Post Launch Results
Blending usability with experience
Designing for Geodis Park wasn’t just about aesthetics—it was about ensuring that every interaction felt as intuitive and thrilling as attending a match. From creating visually appealing landing pages to integrating interactive maps and forms, we combined creativity with practical usability. We tackled everything from crafting engaging, immersive user journeys for ticketing, to designing an interactive stadium map with geo-targeting capabilities for parking and navigation, all while maintaining full compliance with WCAG 2.0 accessibility standards.
To drive engagement and conversions, we built a lightning-fast, fully optimized platform with SEO best practices at its core. We integrated third-party applications like Google Analytics and Tag Manager to track user behavior and provide the team with actionable data to refine their strategy over time. With streamlined content and a focus on performance, we delivered a website that’s not only visually stunning but designed to captivate and convert users efficiently.
