Building a better care experience
Building a better care experience
Creative direction: George Irwin
Project management: Jessie Ferris
Content strategist: Jessica McDaniel
Lead designer: Martin Maderic
What we did
Cornerstone Caregiving is all about providing compassionate, in-home care services for seniors, ensuring they can live comfortably and independently in their golden years. We were excited to partner with a company whose mission is rooted in kindness and care—values that align so well with our own. The task? To create a sleek, user-friendly website that showcases Cornerstone Caregiving’s services, supports their rapid national growth, and positions them as a thought leader in the caregiving industry.
Post Launch Results
A website to care for
The challenge was clear: Cornerstone Caregiving needed a website that could keep pace with their incredible expansion, while also being adaptable for future growth. One of the most unique aspects of this project was designing a scalable infrastructure to onboard new locations without breaking a sweat—manually cloning web pages just wasn’t going to cut it. To tackle this, we implemented a dynamic template system, allowing Cornerstone Caregiving’s team to easily add new locations with consistent design and functionality. No more duplicated effort or room for human error—just a streamlined process that’s ready to scale as fast as they are!
Our main goal for Cornerstone Caregiving? Conversions! From optimizing calls-to-action on service pages to creating easy-to-navigate career sections, we focused on making every interaction count. Whether visitors are exploring care options for a loved one or applying for a caregiver role, we ensured the path to conversion is simple, clear, and effective. We also laid the groundwork for future SEO growth, so Cornerstone Caregiving can continue to expand its reach and impact with ease.
