Maximizing fundraising efforts and delighting donors
Maximizing fundraising efforts and delighting donors
Creative direction: Drew Lyon
Project manager: Jessie Ferris
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What We Did
When it comes to charity, every little bit counts. But when it comes to CharityACE, a company dedicated to helping nonprofit organizations maximize their fundraising efforts, every bit counts a whole lot more. That’s why we were thrilled when they came to us for a website redesign that would help them better communicate their value proposition and position them as industry leaders.
30 Day Post Launch Results
The old site just wasn’t cutting it. It lacked the performance, design, and messaging that CharityACE needed to effectively connect with their stakeholders. It wasn’t showcasing their value proposition and looked more like a B2C business rather than B2B. We were determined to turn things around and create a website that would pack a punch.
We worked closely with the CharityACE team to understand their goals and pain points. Our approach was to create a site that was not only visually stunning but also strategically designed to communicate their benefits and value. We made sure the messaging was spot on and the design was visually engaging, with clear calls-to-action that compel visitors to call or fill out a form. The end result? A website that truly delivers the CharityACE brand promise.