People-focused
incident analysis

Jeli boasts the first platform of its kind, drawing from incident analysis practices like chaos engineering with a new, people-centered approach. We were thrilled to design the new launchpad site for this exciting new startup that promises track issues and discover solutions in your company’s processes, DevOps and otherwise.

When we get to create a site for a client with a beautiful product, we’re excited to show it off. Jeli was already ramping up to present their platform at a conference, so we had plenty of assets and inspiration to draw from. From this, we created GIFs that would give visitors a sense of the platform in action, highlighting details like their tagging system, timelines, and contributor information, including role and level of experience, all in eye-catching loops and load animations.

The Jeli team boasts a wealth of experience, with leadership from the likes of Netflix and Slack. We showcased this with logo bars that can later be used to highlight design partnerships. We also relied on Jeli’s strong branding to present their team of “Jeli beans” as a series jelly bean-shaped portraits. This alongside careful selection of assets and icons with an eye toward risk-aversion will be sure to draw in note-worthy design partners for Jeli’s exciting future.

After a fast-paced launch to meet Jeli’s conference timeline goals, we got to take some time to figure out how we can take the new launchpad site from good to great. As we continue to work with Jeli through our ongoing growth-driven design framework, we have plans for projects like a careers page, a knowledge base, and news and insights. We continue to grow the Jeli website to meet the growth of Jeli as a company.